strategic advisory
Audience Perception | Marketing & Communications Strategy
What if we’re looking at this all wrong?
It’s a question worth asking.
Sometimes a campaign needs a different direction. Sometimes a strategy needs another perspective. And sometimes the biggest opportunity is the one nobody thought to look for.
I work with organizations on marketing, social media, campaigns, communications and projects, bringing an independent perspective to the ideas, assumptions and decisions shaping the work.
My experience is rooted in Indigenous tourism, working alongside Indigenous peoples, businesses, Nations and communities, but my curiosity and strategic approach extend well beyond one sector.
I’m interested in what makes people think, what makes them pay attention and what happens when we look at something from an entirely different angle.
A Different Set of Eyes.
A Different Conversation.
There’s a difference between knowing your work inside and out and understanding how it looks from the outside.
When you’re close to a project, it’s easy to get caught up in the details, expectations and decisions that brought you there. But the people you’re trying to reach don’t necessarily share that context.
I look at both sides of that equation, connecting the intentions behind the work with the perspectives of the people it’s meant for.
Sometimes the smallest shift in thinking can change the direction of everything that follows.
How We Can Work Together
Where I Come In
An independent perspective on the strategies, campaigns, communications and projects shaping your work.
01
Strategic Assessments & Reviews
A closer look at what's working, what's missing and what could be better.
An independent assessment of an existing strategy, campaign, communications plan or project, identifying gaps, risks and opportunities.
02
Strategy & Direction Sessions
Another perspective at the table.
Focused strategic input during planning, discussions and decision-making to challenge assumptions, consider different perspectives, and help determine the best direction.
03
Fractional Strategic Advisory
Experienced perspective as the work evolves.
Ongoing strategic guidance as priorities develop, without taking responsibility for implementing or managing the work.
Experience
Perspective built across experience.
My perspective has been shaped by experience across business operations, marketing, digital strategy, communications, organizational planning and Indigenous tourism.
Areas of Experience
Business operations and entrepreneurship
Years of running and advising businesses, with an eye on how decisions actually land.
Marketing, digital strategy and communications
Planning, positioning and messaging across channels and audiences
Social media and audience engagement
How people engage with information, and what influences what they do with it.
Organizational initiatives and strategic planning
Connecting organizational priorities with the people they are intended to reach.
Indigenous tourism and community-related work
Experience alongside Indigenous peoples, Nations, businesses and communities.
Teaching and making complex ideas easier to understand
Course development and teaching that turns complexity into something usable.
Professional experience
Indigenous Tourism BC
Senior Manager of Strategy
Work spans digital strategy, marketing, storytelling, communications and initiatives that connect organizational priorities with the people they are intended to reach.
Jelly Academy
First instructor
Jelly Academy’s very first instructor, and has continued to work with them developing and teaching courses in social media and content creation.
Education
Royal Roads University
Bachelor of Commerce in Entrepreneurial Management.
Recognition
2022
Recognized as one of Canada’s Top 10 Social Media and Communications Instructors.
A little about Deanna
A career that’s never been just one thing.
I’m Deanna Wampler, a citizen of the Haida Nation (Skidegate), a business owner and a strategic advisor whose career has taken me through business, marketing, digital strategy, communications and Indigenous tourism.
I’ve always been interested in people. How they think, what shapes their opinions, what they pay attention to and why two people can look at the same situation and see something entirely different.
Sometimes a different perspective is what moves the work forward.
Whether you’re reconsidering a strategy, working through a challenge or looking for an independent perspective, I’d be interested in hearing what you’re working on.