Hi, nice to meet you, I’m Deanna!
I’m Deanna Wampler, a citizen of the Haida Nation (Skidegate), business owner, and social media strategist who’s passionate about digital communication. I bring my energy, expertise, and strong relationship-building skills to everything I do.
Named one of Canada’s Top 10 Social Media and Communications Instructors in 2022, I’m all about breaking down the complexities of social media strategy, storytelling, and technical skills—specifically for Indigenous entrepreneurs, organizations, and communities.
In my role leading strategic digital storytelling at Indigenous Tourism British Columbia, I work to create a future of empowered Indigenous economies and informed travelers who understand the connection between their experiences, Indigenous history and present-day reality, land stewardship, and reconciliation.
With decades of experience in business operations and a Bachelor of Commerce in Entrepreneurial Management from Royal Roads University, I’ve honed my skills in business strategy, community building, and entrepreneurship. I teach social media at Jelly Academy and help equip individuals, businesses, and brands with the skills to thrive in the digital space.
I love making social media not just accessible, but enjoyable. My one-on-one consulting practice is all about building meaningful relationships, sharing authentic stories, and having some fun along the way.
I’m here to support and celebrate the success of others by helping them connect to their own story, clarify what they want in business and life, and build the confidence to show up as their true self—online and off.
WORDS FROM EMPOWERED CLIENTS
“Deanna’s expertise in social media marketing and her passion for Indigenous tourism has been invaluable for the ITBC team and our Stakeholders / tourism businesses. With her knowledge and guidance, ITBC was able to shift our social media platforms from average performing to high performing. We are now reaching a bigger audience with inspiring and engaging messages resulting in high engagement and bookings for our Stakeholders’ experiences. Deanna is a social media marketing genius, a wonderful team player and an absolute pleasure to work with!”
DANA SCHOAHS, DIRECTOR OF MARKETING | Indigenous Tourism BC
A little more on me…
If there’s a fast way to sum me up, it’s by using my favourite word: dichotomy. Finding comfort in the contrasting spaces and places I occupy (and how I occupy them) is the thread that weaves my life together. Another word: animated. If you haven’t heard me speak yet…get ready. Oh, and have a pen ready – I’ll say a lot in not a lot of time ;) .
Here’s how the ‘dichotomy of DW’ really takes flight:
I’m both open
and assertive.
I’m curious, have a broad knowledge base and can debate both sides of any argument – yet just as confidently form a strategic direction and can delegate next steps to move in the direction of a goal or a vision.
I think fast
and teach slow.
I’m known for thinking and talking fast, yet know how to break down my thoughts into accessible, actionable lessons for the people I’m supporting. Also: the music I listen to *has* to be slow moving + acoustic; it anchors me to keep the balance in check. You’d think I’d be a fan of EDM + House…but no thank you.
I love deep dialogue,
and can’t stand
anything scripted.
I’m passionate about speaking to groups, love asking deep questions to connect beyond surface level conversations, and find a lot of ease in bonding with strangers I’ve never met…but don’t make me sing karaoke solo or act out a script.
I’m an
extroverted
introvert
Yes, ambiverts are a thing. I come across as extremely extroverted, but please don’t make me leave my house (I’m a homebody through and through)
I take what I do
seriously, but will
never take myself
too seriously.
(Where’s the fun in that?) I am my honest, authentic, animated self no matter the situation; work included. I’m the same animated person everywhere I show up, and bring a blend of work + fun to all my projects, teams, and people.
I exist in the contrast between all these things – and more. And, I bring all those aspects of who I am and how I operate to how I show up and the work I do in the world. Because if I am asking others to step into their full story and own the things they really want, it’s a good idea for me to walk the walk, right? Right.
Even if we don’t meet or work together, if you need one, consider this to be a permission slip for you to do the same, friend.
WORDS FROM EMPOWERED CLIENTS
“From working with Deanna I have become more confident in showing up on my social media channels and have gained more clarity and understanding on how to strategically plan my social media calendar. In addition to all that, Deanna genuinely cares about her clients and always delivers above and beyond!”
SHANNON LORENZ, THE LOCALS BOARD
In community
Image credit: Gadbois Photography (far left and right) and Simon Sees Photography (center top)
